The Vet Who Designed Better Dog Gear – Woopf Story 2025 🐕🩺

By Dr. Duncan Houston BVSc

Most dog gear is made by marketers, not medical professionals. That’s what makes Woopf different.

Woopf was founded by Dr. Duncan Houston, BVSc, an emergency and general practice veterinarian who’s treated thousands of dogs suffering from gear-related injuries, stress, and behavioral fallout. He created Woopf not just to look good, but to actually work in the real world.

Because when your job is to treat the consequences of bad gear. You eventually decide to build something better.

🩺 From Clinic to Creation: Why a Vet Started a Dog Gear Brand

As an emergency vet, Dr. Duncan has seen dogs come in with:

• 🩺 Harness chafing and skin infections
  
• 🩺 Escape injuries from poorly fitted leads or buckles
  
• 🩺 Joint damage from leash strain 
• 🩺 Behavioral setbacks from uncomfortable gear

Too many products on the market looked stylish but caused harm. So he started Woopf with one mission: create vet-grade gear that prioritizes comfort, safety, and real functionality.

🐾 Built on Veterinary Experience, Not Trend Cycles

Dr. Duncan designed Woopf gear based on what he knows from years in practice—working with rescue groups, anxious dogs, strong pullers, senior dogs, and first-time pet owners.

Everything is:

• ✅ Anatomically designed to avoid pressure points 
• ✅ Behaviorally tested to reduce reactivity and panic 
• ✅ Clinically inspired to prevent long-term damage

“I didn’t want to make the prettiest gear. I wanted to make the gear I actually wish my patients came in wearing.” – Dr. Duncan Houston, BVSc

🧪 Pet-Tested and Clinically Refined

All Woopf products are tested by real pets—not just in a studio or a photo shoot, but in real walking, training, and recovery scenarios.

• 🐕 Bridie (Dr. Duncan’s calm golden retriever) tested early prototypes for comfort during long walks
  
  
• 🐕 Kiko (his energetic puppy) helped test escape-proof designs and bungee support for strong pullers
  
  
• 🐱 Gary (his Ragdoll cat) made sure everything survived surprise chew tests and nap invasions

This isn't just “dog gear.” It’s a gear built by someone who treats the consequences when the gear fails.

That means Woopf is part of something bigger: an ecosystem of tools and education designed to improve pet lives from every angle—not just during walks.

🔍 The Products That Started It All 

• Explorer Harness – No-pull, padded, escape-resistant, and vet-designed from the chest plate out
  
• Bungee Lead – Shock-absorbing for strong dogs, shoulder relief for humans 
• Sealskin Collar – Waterproof and odor-free, perfect for daily wear and wet weather 
• Dual Pocket Dispenser – Treat pouch + poop bags in one, for stress-free training
  
  

💬 What Dog Owners Say

“I didn’t know my dog hated her old gear until we switched to Woopf. She walks calmer, and I finally feel confident in our setup.” – Jess H.

“Knowing a real vet made this? That’s what sold me. The difference in fit and handling is obvious.” – Luca M.

👩⚕️ Want to Know What Gear a Vet Uses on Their Own Dogs?

Dr. Duncan’s dogs only wear Woopf. No sponsorships. No gimmicks. Just the gear he built himself—because nothing else was good enough.

📣 Final Thoughts: Why Woopf Is Worth the Switch

Woopf isn’t just a “premium dog gear brand.” It’s a brand built by someone who’s walked dogs, treated dogs, trained dogs, and loved dogs—professionally and personally.

If you’ve been disappointed by off-the-shelf brands or just want something better for your dog’s health, movement, and safety, now’s the time to switch.

Vet-designed. Pet-tested. Built to last.   Explore Woopf Today →