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100% veterinarian owned · Founded by Dr Duncan Houston, BVSc
Shop by behaviour, life stage or everyday health need—from power chewing, boredom and pulling to arthritis, reduced mobility and senior comfort. Compare clear product features, sizing, limits and complementary routines before you buy.
Clear sizing and product guidance • Reviews linked to individual products • Tracked delivery
Tailored Dog essentials. Walk, Play & Rest
Tailored Cat essentials. Stalk, Scratch & Sleep (opens in a new tab)
Veterinary essentials for pets. Talk. Track. Trust. (opens in a new tab)SEEN ON SOCIAL • SHOP THE CLIP
Real dogs, real homes—filmed by owners and by Dr Duncan himself. Tap any clip for sound, or add straight from the video without losing your place.
A dog working treats out of the WOOPF Chewster Snacky Hive enrichment feeder at home.
Slows the fast eatersOne toy. A whole afternoon of problem-solving.
View the Snacky HiveA dog foraging for treats in the WOOPF fleece Snuffle Ball, a slow-feeding enrichment toy.
For busy brainsSniff, forage, settle. In that order.
View the Snuffle BallA dog chewing and bouncing the WOOPF Chewster Donut, a food-safe rubber chew toy with a treat hole.
Three strength levelsBuilt for dogs who make short work of ordinary toys.
View the DonutA dog working treats out of the WOOPF Blocky-Bone enrichment feeder.
Best sellerThe one Dr Duncan hands new owners first.
View the Blocky-BoneThe WOOPF Explorer no-pull harness being fitted and used on a walk, showing front and back attachment points.
Front & back D-ringsFit it once. Walk without the wrestle.
View the Explorer HarnessA dog foraging in the WOOPF avocado snuffle mat, a machine-washable slow-feeding enrichment mat.
Machine washableTurn part of dinner into ten minutes of sniffing.
View the Snuffle MatThe WOOPF SNUZ orthopaedic memory foam dog bed, showing the supportive base and removable washable cover.
Washable coverA proper bed for the dog who is slowing down.
View the SNÜZ bedA dog licking wet food from the WOOPF food-grade silicone Licky Bowl Mat slow feeder.
Suction baseLicking is how a lot of dogs settle themselves.
View the Licky Bowl MatEmergency veterinarian and WOOPF founder Dr Duncan Houston shares a practical everyday dog care tip.
Vet tipStraight from the consult room.
Follow for more vet tipsWOOPF founder Dr Duncan Houston, BVSc, explains a practical dog enrichment and behaviour tip.
Vet tipWhy enrichment beats another squeaky toy.
Follow for more vet tipsWOOPF founder Dr Duncan Houston, BVSc, on spotting everyday comfort and mobility changes in dogs.
Vet tipWhat to watch for as they get older.
Follow for more vet tipsTap a clip for sound • Every clip opens the full product page, with sizes, materials and care instructions
Opens in a new tabPLAY • ENGAGE • MOVE • REST • CARE • SAFETY
Start with what your dog does—not a vague product category. Compare features and intended use without promised cures or one-size-fits-all claims.
Compare robust chew styles, sizes and treat-dispensing options.
Shop power-chewer toys
Turn part of a meal into supervised sniffing and problem-solving.
Shop enrichment toys
Compare supervised sniffing, licking and foraging formats for a predictable routine.
Explore settling activities
Compare slow-feeding and food-enrichment formats, then count food within the daily allowance.
Explore meal pacing
Compare measurements, adjustment, attachment points and walking equipment.
Find the right fit
Compare practical collars, leashes and accessories for outdoor routines.
Shop adventure gear
Compare sleeping area, entry height, base stability, covers and stated foam construction.
Compare supportive beds
Understand Smart ID, GPS, coverage and paid-plan requirements before choosing.
Compare safety optionsSTART HERE
Four customer favourites across chewing, sniffing and fetch. Price, options and availability come straight from the live catalogue.
Fleece folds hide the kibble and the crackle layer keeps the search going.
Turns part of a meal into a foraging game that slows fast eaters down.
Food-safe rubber in three strength levels, with a treat hole that holds attention.
An unpredictable bounce for dogs who want the chase as much as the chew.
Price, availability and options are shown from the live product catalogue.
REAL DOGS • REAL HOMES
See what dog owners say after using WOOPF™ gear in everyday life.
I honestly didn’t think this would last very long with that staffy jaw but Dingo hasn’t destroyed this and I’m super impressed.
This is a wonderful mat to hide her dog food and slow her eating down. Keeps her mentally stimulated too.
High quality and suctions strong to our tile… I use it with our older Shepherds to slow down their eating.
BEFORE YOU BUY
Sizing is the single biggest reason dog gear goes back in the box. Two minutes with these tools saves a return—and a disappointed dog.
Sizing tool
Enter neck, chest and girth measurements and see which harness, collar and bed sizes actually fit your dog.
Health check
Check body condition before choosing a bed size or a meal-pacing routine. A guide for product choice, not a diagnosis.
Ask the team
Send the breed, weight and measurements and the WOOPF™ team will tell you which one to order before you spend.
FROM PUPPYHOOD TO THE SENIOR YEARS
From puppyhood to the senior years, compare products by age, size, body, behaviour, access and routine. WOOPF™ can support everyday life around needs such as arthritis, hip dysplasia, reduced mobility, recovery, anxiety, meal pacing and sensory change—but products do not diagnose or treat illness.
Life stageAppropriately sized play, supervised enrichment, adjustable walking gear and washable rest spaces for growing dogs.
Shop puppy-friendly gear
Life stageDurable play, mental enrichment, practical walking gear and comfortable rest for everyday routines.
Shop active dog gear
Life stageEasy-access rest options, supportive beds and gentler enrichment for older dogs.
Shop for senior dogs
Veterinary guidanceHealth suitability depends on the diagnosis, symptoms and care plan. Ask a veterinarian before choosing a supportive product.
Ask a vet at ASK A VET™Products around the dog. Veterinary care around the illness. WOOPF™ products are everyday pet products, not medical devices or treatments.
Ask the WOOPF™ team for product help
BUNDLE AND SAVE
Practical pairings for routines owners usually build one piece at a time, with the saving shown clearly before you choose.
Chase, chew and sniff in one box for dogs who need a job.
What's in the box
MeteorBite Ball
Snuffle Ball With CracklesPick any colour or style for each item at checkout.
From$61.00Regular price $77.00AUD
You save
$16.00
A paired sniff-and-search setup for supervised enrichment.
What's in the box
Snuffle Ball
Snuffle MatPick any colour or style for each item at checkout.
From$78.00Regular price $97.00AUD
You save
$19.00
Editable Smart ID paired with a foraging toy — everyday safety and downtime in one.
What's in the box
Smart ID Tag
Snuffle BallPick any colour or style for each item at checkout.
From$59.00Regular price $74.00AUD
You save
$15.00
THE COMPLETE WOOPF™ RANGE
Four collections, chosen around the individual dog. Each one explains intended use, measurements and product options so you can compare before buying.
For dogs who make short work of ordinary toys, plus sniff-and-search food activities.
Explorer for everyday training and control. Sealskin for mud, rain and beach days.
Supportive beds and mats for different sleep styles, body sizes and mobility needs.
Smart ID and compatible GPS options for an extra, clearly explained layer of safety.
Vet-owned, founder-led. From puppyhood to the senior years, compare enrichment for busy minds, adjustable walking gear, supportive and lower-entry beds for joint or mobility changes, and clearly explained ID and GPS options.
Shop all WOOPF™ dog productsSMART SAFETY • CONNECTED THROUGH ASK A VET™
A finder can scan or tap your dog’s WOOPF™ Smart ID Tag to see their profile and the contact details you choose to share.
Add the GPS & Health Tracker for live location, virtual-fence alerts, and activity and sleep insights in the ASK A VET™ app.
Know before you buy: Smart ID does not provide live GPS. GPS and health features require a charged compatible tracker, supported mobile coverage and a separate paid ASK A VET™ tracker plan. Activity and sleep insights are not a diagnosis. Tags and trackers do not replace a registered microchip.
Review current plans and coverage (opens in a new tab).
Scan or tap
An editable lost-pet profile a finder can open with a phone. It does not provide live location.
From $25.00 AUD
Choose your Smart ID Tag
GPS + Health
Live location, virtual-fence alerts, activity and sleep insights when the tracker, coverage and plan are active.
A separate paid tracker plan is required for live GPS and health features.
$147.00 AUD
Compare tracker optionsDOG PRODUCT BUYING GUIDE
Use these short guides to compare intended use, size, fit, construction and care. For health, pain, mobility or behaviour concerns, speak with your own veterinarian.
CHEWING
Match the toy's size, shape and style to how your dog actually chews. Robust construction can extend useful play, but no dog toy is indestructible.
Before you buy, check
BUSY BRAINS
Enrichment can involve sniffing, foraging, licking, chewing or problem-solving. Begin with an easy challenge and use part of your dog's normal food allowance.
Before you buy, check
BETTER WALKS
A harness can assist with control, but it does not teach loose-leash walking by itself. Measure before ordering and combine equipment with consistent reward-based training.
Before you buy, check
REST & COMFORT
Orthopaedic is a broad product description, not a promise of a medical outcome. Compare the usable sleeping area, foam construction, base stability, entry height and cover care.
Before you buy, check
SAFER TRACKING
These tools serve different purposes. A microchip supports permanent identification, a Smart ID tag lets a finder access chosen details, and a powered GPS device can provide live location when coverage and a paid plan are active.
Before you buy, check
DOG ADVICE
Practical guides for enrichment, harness fit, walking and everyday care. Health concerns still belong with your own veterinarian.
ENRICHMENT
WALKING
TRAINING
MEET DR DUNCAN HOUSTON, BVSc
Before I became a veterinarian, I was already working in pet food while studying veterinary science. Since then, I've built my clinical career across general practice and emergency care, seeing how dogs really move, chew, rest and live with their families. WOOPF™ brings that experience to product choice: I want owners to understand what a product is for, whether it suits their dog and how to use it responsibly before they spend.
“Everything I've done has brought me back to the same purpose: looking after animals. Now I'm here to help you look after yours.”
MORE FROM DR DUNCAN
WOOPF™ for dogs. PURRZ™ for cats. ASK A VET™ for pet health, identification and tracking.
Shopping for a cat?
Cat products designed around feline behaviour.
Explore PURRZ™ (opens in a new tab)Dog products
Toys, walking gear, beds and safety essentials for dogs.
Pet health • ID • Tracking
Pet health tools, smart identification and GPS tracking.
Explore ASK A VET™ (opens in a new tab)WORK WITH WOOPF™
Film your dog using WOOPF™ gear, earn commission and get early access to new products.
Join the packOpen a trade account for wholesale pricing across the full vet-owned range.
Open a trade accountTHE WOOPF™ DESIGN STANDARD
WOOPF™ makes the practical questions easier: What is this product for? Which dog might it suit? How should it fit or be used? What are its limits? Then you can decide with fewer guesses.
Know before checkout: intended use • size and fit • materials and care • limits and supervision • ongoing costs where relevant.
For harnesses and wearables, start with measurements, adjustment and how the product sits during movement.
Choose the right size and strength. Supervise chewing, inspect regularly and replace damaged toys.
Beds and enrichment can support everyday comfort and routine, but they do not diagnose or treat disease.
Check care instructions, replacement needs and any tracker subscription before ordering.
QUESTIONS, ANSWERED
Clear answers about choosing, using and caring for WOOPF™ gear.
WOOPF™ is a 100% vet-owned dog brand founded by Dr Duncan Houston, BVSc, who brings 20 years across pet food and pet products and 10 years in veterinary practice, including emergency care. The range starts with practical needs seen in real dog life.
WOOPF™ is not trying to be the cheapest item in the aisle. Each product is selected or designed around a specific need, with its construction, options and guidance explained so you can compare before ordering.
No dog toy is indestructible. Choose a size and strength that suit your dog, supervise initial and vigorous play, and inspect the toy regularly. Remove it if it splits, sheds pieces, develops sharp edges or becomes small enough to swallow.
Start with the Play & Enrichment collection and choose a size and strength suited to your dog. Supervise play, inspect toys often and replace anything damaged.
A dog enrichment toy encourages activities such as sniffing, foraging, licking, chewing or problem-solving. Begin with an easy challenge, supervise use and include food used in your dog's normal daily allowance.
Start with food scattered on top, then hide it more deeply as your dog understands the game. Supervise, put the mat away when the food is gone and follow its care instructions. A snuffle mat is a foraging tool, not a chew toy.
A no-pull harness can assist with control and training, but it does not teach loose-leash walking by itself. Correct fit, gradual introduction and consistent reward-based training remain important.
Measure your dog and use the size guide on the product page before ordering. If your dog falls between sizes, contact the WOOPF™ team with their breed, weight and measurements.
Compare entry height, base stability, usable sleeping area, stated foam construction and cover care. Those features may affect access or everyday use, but a bed does not diagnose or treat arthritis, hip dysplasia or pain. Ask your veterinarian about individual needs.
No. WOOPF™ products are everyday pet products rather than medical devices or treatments. They may support parts of a daily routine around rest, enrichment, walking, identification or meal pacing. Diagnosis and treatment need an individual veterinary care plan.
The WOOPF™ range includes options across every life stage, but not every product is right for every dog. Compare size, intended use, materials and supervision guidance, then choose around your dog’s age, body, behaviour and health.
A finder can scan or tap the Smart ID Tag to open the pet-profile details you choose to share. A powered GPS tracker can show location and selected activity or sleep information through the ASK A VET™ app when charged, activated and connected in a supported coverage area. Live GPS and health features require a separate paid plan. Both add safety layers and can be used together alongside a registered microchip.
Live GPS location and health features require a separate paid ASK A VET™ tracker plan. Smart ID tags can be scanned for identification without providing live GPS tracking. Review current tracker plans and coverage before ordering.
Delivery options and timing depend on your destination. Review the current shipping and returns pages before ordering, or contact the WOOPF™ team for help.
