Creators with a dog
Instagram, TikTok or YouTube, any size, as long as the dog is real and the gear is on it. Your code goes in the caption; the commission follows the sale, not the likes.
Ambassadors
Recommend the gear your dog already uses
and get paid 10% when it sells
The WOOPF™ Ambassador Programme pays 10% commission on every sale made through your personal code or link, with no cap. It is built for people a dog owner already trusts: creators with a dog account, trainers, groomers, walkers, vet nurses, daycares, and the clubs and rescues around them.
Two things up front. We approve people, not follower counts: an account of 800 that actually walks a dog beats 80,000 that does not. And we ask you to talk about the gear the way the product pages do, which means no health claims, no "no-pull", and a disclosure on every post. The rules are short and they are below.
Who this is for
Three kinds of people send owners to us already. The programme pays them for it.
- Apply to join
Trainers, groomers, walkers, vet nurses, daycares
Apply to joinYou get asked "which harness?" every week. Answer with your code and get paid for the recommendation you were already making. Professionals get the claim-safe language kit below, because your word carries further.
Clubs and rescues
Write to us about a groupJoin as the group and the 10% goes to the dogs. Adoption packs, training clubs, breed groups: write to us first and we set the account up in the group's name.
The deal
What you get
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10% commission
On every sale through your code or link, with no monthly cap. Tracked in your Social Snowball dashboard from the moment you are approved.
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A code of your own
A personal discount code your audience uses at checkout, so they get something too and the sale is credited to you without a link.
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The language kit
How to talk about each product without overclaiming: the "say this, not that" table below, the size rules, and the sentence about the microchip. It keeps you and us on the right side of the line.
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First look, and a say
Ambassadors hear about new products and sizes before the store does, and the feedback goes to the vet who designed them.
The deal
What we ask
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Use it before you talk about it
Your own dog, your own walks. If the gear is wrong for your dog, say so to us, not to your audience with a code attached.
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Disclose, every time
A paid partnership label or #ad on every post, story and video that carries your code or link. It is the law where you live and it is the deal with us.
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Say what the product page says
No health claims, no "no-pull", no "escape-proof", no "calming", nothing a tag or tracker does instead of a microchip. The table below has the words that are true.
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Keep the code with your audience
Your followers, clients and friends. Not coupon sites, cashback sites or deal aggregators; that is in the policy and it ends the account.
How it works
Apply
Two minutes on the Social Snowball form: who you are, where you post or work, and your dog.
A person reads it
We look for a real dog, an audience or clients who trust you, and content we would be happy to stand behind. Approval is at our discretion and we say so in the policy.
Your code and link
Approved ambassadors get a personal code and link in the dashboard, plus the language kit below and the product images to post with.
Share, and get paid
Every sale through the code or link is credited to you at 10%. Payouts run through Social Snowball on the schedule shown in your dashboard.
The language kit
Say this, not that
The gear is designed by an emergency vet, and the words have to survive one. These are the claims the product pages make and the ones they refuse; use the left column and you will never be asked to take a post down.
| Product | Say this | Not this |
|---|---|---|
| Explorer Harness | A front-clip harness that turns a pulling dog back toward you; the training is what removes the pulling | Not this"No-pull harness", "stops pulling", "escape-proof" |
| Sealskin collars and leads | Coated webbing with no fabric core, so water, mud and smell have nowhere to soak in | Not this"Indestructible", "chew-proof", "lasts forever" |
| Chewster chews | Dense rubber in three strengths, sized too big to fit fully in the mouth, for supervised chewing | Not this"Indestructible", "safe for any dog", "vet-approved" |
| Snuffle and lick mats | Nose work that slows a fast eater and gives a dog left alone a job | Not this"Cures separation anxiety", "calming", "treats boredom" |
| SNÜZ, NÄP and SNÖR beds | Memory foam that holds its shape and spreads a heavy or older dog's weight instead of loading the hips and elbows; it does not treat a joint | Not this"Treats arthritis", "orthopedic relief", "recommended by vets" |
| Smart ID Tag and GPS tracker | A layer on top of the registered microchip, never instead of it; the tracker needs a charge, coverage and its plan | Not this"Never lose your dog again", "works anywhere", "replaces the chip" |
One more, for every post: if it is about a dog's health rather than its gear, the answer is "ask your vet", or the ASK A VET™ app, not a product.
From Dr Duncan
Send me the dog, not the follower count.
I can tell within a minute which one you have.
I built this gear because of what I see at the emergency desk: the harness that slipped, the collar that never dried, the bed an old dog stopped using. The people I want recommending it are the ones who would have noticed those things too: the trainer who fits harnesses every day, the groomer who sees the neck under the collar, the person whose Labrador has worn the tag through a year of swims. If that is you, apply, and tell me about the dog. If you have never put the gear on a dog, buy one first (the newsletter code takes 10% off a first order), use it for a month, and apply after. The commission is the same either way; the recommendation is worth more. Bridie and Kiko tested every version.
Dr Duncan Houston, emergency veterinarian and founder of WOOPF™
Meet Dr Duncan
The rules
The policy, in plain words
The full Ambassador Programme Policy is linked below and it is what applies.
Questions before you apply
The short answers; the policy is linked above and it is what applies.
How much do I earn, and on what?
10% of every sale made through your personal code or link, with no monthly cap. It is credited in your Social Snowball dashboard as the order is placed, and paid out on the first business day of each month. Returns and cancelled orders come off before payout.
Does my audience get anything?
Yes. Your code is a discount code as well as a tracking code, so the people who use it pay less at checkout and the sale is credited to you. The size of the discount is set in the programme and shown in your dashboard.
I have a small account. Is it worth applying?
A small account whose followers actually own dogs and trust you is exactly who this is for. We approve on the dog, the content and the audience, not the follower count. Professionals with no social account at all are welcome; your code works on a card at the front desk as well as in a caption.
Do I have to disclose?
Every time. A paid partnership label, or #ad where the platform has no label, on every post, story, reel or video that carries your code or link. Gifted product needs the same disclosure. This is the law in Australia, the UK, the US and most other places, and it is a condition of the programme.
Can I say the harness is no-pull, or that the bed helps arthritis?
No, and neither do we. The product pages say what each product does and refuse the claims it cannot make; the "say this, not that" table above is the short version. An ambassador who makes health claims puts both of us in a position we do not want to be in, and it ends the account.
Can a rescue or a club join?
Yes. Write to us first through the contact page and we set the account up in the group's name, so the commission goes to the group. Adoption packs are the obvious place for a code: the new owner gets the discount, the rescue gets the 10%.
Do ambassadors get free product?
Sometimes, by arrangement, for people we work with closely on a launch or a shoot. It is not automatic, and gifted product carries the same disclosure rule. Most ambassadors start with gear they bought.
ASK A VET
When they ask you about the dog, not the gear.
Half the questions an ambassador gets are about a limp, a lump or a puppy that will not settle. Send them to a certified vet in the ASK A VET™ app rather than answering as a friend: it is the right answer, it keeps your posts on the right side of the line, and it is the same app the gear is built around.
