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Meet the Vet Behind Woopf: How Dr. Duncan Houston Is Changing Dog Gear Forever

  • 36 days ago
  • 9 min read

    In this article

<h1>Meet the Vet Behind Woopf: How Dr. Duncan Houston Is Changing Dog Gear Forever</h1>

<p>Most dog gear is made by marketers, not medical professionals. That’s what makes <a href="https://woopf.com" target="_blank">Woopf</a> different.</p>

<p>Woopf was founded by <strong>Dr. Duncan Houston, BVSc</strong>, an emergency and general practice veterinarian who’s treated thousands of dogs suffering from gear-related injuries, stress, and behavioral fallout. He created Woopf not just to look good—but to actually work in the real world.</p>

<p>Because when your job is to treat the consequences of bad gear... you eventually decide to build something better.</p>

<h2>🩺 From Clinic to Creation: Why a Vet Started a Dog Gear Brand</h2>

<p>As an emergency vet, Dr. Duncan has seen dogs come in with:</p>
<ul>
  <li>🩺 Harness chafing and skin infections</li>
  <li>🩺 Escape injuries from poorly fitted leads or buckles</li>
  <li>🩺 Joint damage from leash strain</li>
  <li>🩺 Behavioral setbacks from uncomfortable gear</li>
</ul>

<p>Too many products on the market looked stylish but caused harm. So he started Woopf with one mission: <strong>create vet-grade gear that prioritizes comfort, safety, and real functionality</strong>.</p>

<h2>🐾 Built on Veterinary Experience, Not Trend Cycles</h2>

<p>Dr. Duncan designed Woopf gear based on what he knows from years in practice—working with rescue groups, anxious dogs, strong pullers, senior dogs, and first-time pet owners.</p>

<p>Everything is:</p>
<ul>
  <li>✅ Anatomically designed to avoid pressure points</li>
  <li>✅ Behaviorally tested to reduce reactivity and panic</li>
  <li>✅ Clinically inspired to prevent long-term damage</li>
</ul>

<h3>“I didn’t want to make the prettiest gear. I wanted to make the gear I actually wish my patients came in wearing.” – Dr. Duncan Houston, BVSc</h3>

<h2>🧪 Pet-Tested and Clinically Refined</h2>

<p>All Woopf products are tested by real pets—not just in a studio or a photo shoot, but in real walking, training, and recovery scenarios.</p>

<ul>
  <li>🐕 Bridie (Dr. Duncan’s calm golden retriever) tested early prototypes for comfort during long walks</li>
  <li>🐕 Kiko (his energetic puppy) helped test escape-proof designs and bungee support for strong pullers</li>
  <li>🐱 Gary (his Ragdoll cat) made sure everything survived surprise chew tests and nap invasions</li>
</ul>

<p>This isn't just “dog gear.” It’s gear <strong>built by someone who treats the consequences when gear fails</strong>.</p>

<h2>🎓 More Than Woopf: Ask A Vet + Pet Education</h2>

<p>Dr. Duncan is also the founder of <a href="https://askavet.com" target="_blank">Ask A Vet</a>, a digital platform that connects pet owners directly to licensed veterinarians for real-time advice, behavior support, and ongoing care.</p>

<p>That means Woopf is part of something bigger: <strong>an ecosystem of tools and education designed to improve pet lives from every angle</strong>—not just during walks.</p>

<h2>🔍 The Products That Started It All</h2>

<ul>
  <li><a href="https://woopf.com/products/explorer-harness" target="_blank">Explorer Harness</a> – No-pull, padded, escape-resistant, and vet-designed from the chest plate out</li>
  <li><a href="https://woopf.com/products/bungee-lead" target="_blank">Bungee Lead</a> – Shock-absorbing for strong dogs, shoulder relief for humans</li>
  <li><a href="https://woopf.com/products/sealskin-collar" target="_blank">Sealskin Collar</a> – Waterproof and odor-free, perfect for daily wear and wet weather</li>
  <li><a href="https://woopf.com/products/explorer-dual-pocket-dispenser" target="_blank">Dual Pocket Dispenser</a> – Treat pouch + poop bags in one, for stress-free training</li>
</ul>

<h2>💬 What Dog Owners Say</h2>

<blockquote>“I didn’t know my dog hated her old gear until we switched to Woopf. She walks calmer, and I finally feel confident in our setup.” – Jess H.</blockquote>

<blockquote>“Knowing a real vet made this? That’s what sold me. The difference in fit and handling is obvious.” – Luca M.</blockquote>

<h2>👩⚕️ Want to Know What Gear a Vet Uses on Their Own Dogs?</h2>

<p>Dr. Duncan’s dogs only wear Woopf. No sponsorships. No gimmicks. Just the gear he built himself—because nothing else was good enough.</p>

<h2>📣 Final Thoughts: Why Woopf Is Worth the Switch</h2>

<p>Woopf isn’t just a “premium dog gear brand.” It’s a brand <strong>built by someone who’s walked dogs, treated dogs, trained dogs, and loved dogs—professionally and personally</strong>.</p>

<p>If you’ve been disappointed by off-the-shelf brands or just want something better for your dog’s health, movement, and safety, now’s the time to switch.</p>

<p><strong>Vet-designed. Pet-tested. Built to last.  
<a href="https://woopf.com" target="_blank">Explore Woopf Today →</a></strong></p>

Dog Approved
Build to Last
Easy to Clean
Vet-Designed & Tested
Adventure-ready
Quality Tested & Trusted
Dog Approved
Build to Last
Easy to Clean
Vet-Designed & Tested
Adventure-ready
Quality Tested & Trusted