Trade and wholesale

Stock the dog gear an emergency vet designed
and the reason it sells at the counter

The WOOPF™ Trade Programme gives approved businesses trade pricing across the full range, online ordering and reordering through a trade login, and the material to sell it: product photography, the vet's reasoning for every product, and the catalogue. It is built for vet clinics, pet retailers, groomers, trainers, daycares, and the shelters and rescues sending dogs home.

Two things up front. Trade pricing and minimums are shown once your account is approved, and approval usually takes one to three business days. And you are buying from the vet who designed it, Dr Duncan Houston, so every product comes with a reason your staff can repeat, and a list of the claims we do not make.

Who this is for

Six kinds of business already sell or recommend this gear. The programme gives each of them a price and a reason.

  • Vet clinics and hospitals

    Retail that matches the advice: the front-clip harness for the dog that coughs on a collar, the memory foam bed after the cruciate repair, the tag with a lost-pet profile the owner can edit. Designed by an emergency vet, so the reasoning holds up at the consult table.

  • Pet retailers, online and in store

    A range with a founder your staff can name and a story they can tell in a sentence, product pages you can copy from, and more than 650 customer reviews behind it. Best sellers first: the Explorer Harness, the Chewster chews, the SNÜZ bed.

  • Groomers and dog washes

    Sealskin collars and leads that rinse clean after the bath, sold from the counter while the dog is still damp, and the Explorer Harness fitted on the table with the size table to fit it by.

  • Trainers, walkers, daycares and boarding

    The Explorer Harness and leads for the training walk, chews and snuffle mats for the dogs in your care. If you recommend more than you stock, the Ambassador Programme pays 10% on referrals instead, and some professionals do both.

  • Shelters and rescues

    Adoption packs at trade pricing: a harness, a Smart ID Tag with its free lost-pet profile, and a chew for every dog going home. Say you are a rescue on the form; it changes how we look at the numbers.

  • Corporate, gifting and events

    Bulk orders for staff gifts, client gifts and events, with the founder story to go in the box. Tell us the quantity and the date and we will tell you what is in stock.

The account

What a trade account gives you

  • Trade pricing across the range

    Shown in your trade login once you are approved, with the minimums beside it, so you see the margin before you order anything.

  • Order online, reorder in minutes

    Your login shows trade prices on the normal store, with the sizes and colours as they are in stock. Order at checkout; reorder from your order history.

  • The material

    Clean product photography, the product copy, the size tables and the founder story, in one folder you can hand to whoever builds your site or your shelf talkers.

  • The reasoning, written down

    Every product page says what the product is for, what it is not for, and which dog it is wrong for. Your staff get the same sheet, plus the list of claims we do not make.

  • The catalogue, and a price list

    The WOOPF™ catalogue as a PDF now, and the trade price list with it once you are approved.

  • A person on the other end

    Trade orders and questions go to hello@woopf.com and get a reply from a person within one business day, Monday to Friday.

The range

The range at a glance

48 products and 11 bundles on woopf.com. Retail prices are the store's; trade pricing sits under them and is shown after approval.

Range What it is Products RRP AUD
Explorer Front-clip harness, bungee and adjustable leads, collar, two-dog attachment, dual pocket pouch 6 $41.00 to $82.00
Sealskin Coated-webbing collar, leads and harness for dogs that swim and roll 4 $41.00 to $70.00
Chewster and MeteorBite Rubber chews in three strengths with treat holes, and a ball 6 $29.00 to $72.00
Snuffle and lick Snuffle balls, the snuffle mat and the Licky Bowl Mat 4 $38.00 to $182.00
Sleep SNÜZ, SNÖR and NÄP memory foam beds, round and nest beds, mats, covers and a carrier 23 $73.00 to $579.00
Smart Safety Smart ID Tag with a free lost-pet profile, GPS & Health Tracker (plan required), name badges 3 $25.00 to $145.00
Poop & Go Compostable and recycled bags in four pack sizes 2 $29.00 to $87.00

Best sellers by review count on the store: Chewster Blocky Knochen, Schnüffelball mit Knistereffekt, SNÜZ Vet Orthopädisches Bett (Bouclé), Explorer Anti-Zieh Geschirr, Chewster Schildkröten-Spielzeug. Start an order there.

How it works

  1. Apply

    The form below: your business, its registration number, what you sell and what you would stock. Two minutes.

  2. We check it

    A person reads it and verifies the business registration. Usually one to three business days, and you get a yes, a no or a question, not silence.

  3. Log in and see trade prices

    Your approved login shows trade pricing and minimums on the normal store, so you order sizes and colours as they are in stock.

  4. Order, and reorder

    Checkout as usual. Shipping is quoted on the order before it is dispatched and you approve the quote. Reorder from your order history any time.

Selling it

The story your staff can tell in a sentence

Three things a customer at the counter will ask about, and the true answer to each.

  • The vet

    WOOPF™ is designed by Dr Duncan Houston, an emergency veterinarian, from what comes through the emergency door: the harness that slipped, the collar that never dried, the old dog that stopped getting into its bed. His golden retriever Bridie had both hips replaced; the beds started there.

  • The proof

    More than 650 customer reviews across the range on woopf.com, and best sellers your customers may already have seen: the Explorer Harness, the Chewster Blocky Bone, the SNÜZ bed.

  • The tag

    The Smart ID Tag opens a free lost-pet profile in the ASK A VET™ app that the owner edits from their phone, on top of the registered microchip, never instead of it. For a clinic it is the easiest conversation at the desk.

The words to use and the words to avoid, product by product

The application

Apply for a trade account

Two minutes. We verify the business registration, reply within one to three business days, and your login shows trade pricing from the day it is approved.

ABN or ACN, HK BR number, EIN, or your country's equivalent

Man with two golden retrievers in a park setting
Dr Duncan, Bridie and Kiko

From Dr Duncan

What I would stock if I ran the front desk.
Which is roughly how the range got designed.

I see the gear after it fails: the collar on the dog with the cough, the harness the dog backed out of on a road, the bed the arthritic dog stopped using because the step in was too high. Every WOOPF™ product started as one of those. That matters to you for a plain commercial reason: your staff can explain each product in a sentence, the size table is on every page, and the claims are the ones a vet will stand behind, which is what keeps a customer from bringing it back. If you run a clinic, stock what you would recommend anyway. If you run a shop, stock what your staff can explain. If you are a rescue, say so on the form; adoption packs are the best use of this gear I know, and we price them like it. Bridie and Kiko tested every version.

Dr Duncan Houston, emergency veterinarian and founder of WOOPF™

Meet Dr Duncan

Questions before you apply

The short answers. Trade pricing, minimums and shipping quotes are in your login once approved.

Is there a minimum order?

There is no minimum to apply. Order minimums are set per product and shown with the trade pricing in your login once you are approved, so you see them before you commit to anything.

Where do orders ship from, and how long do they take?

Trade orders ship tracked. Shipping is quoted on each order before it is dispatched, you approve the quote, and the lead time is on it; it depends on the size of the order and where you are. Say where you are on the form and we will tell you what to expect before you apply.

How do I pay?

At checkout with your trade login, the same way a retail order is placed. If your business needs invoicing or payment terms, say so on the form and we will tell you what we can do for the size of the account.

Can I sell WOOPF™ on Amazon, eBay or other marketplaces?

No. A trade account is for your own shop, clinic, website or service. Marketplace listings need written agreement first, and unapproved listings end the account.

Do you offer exclusivity or territory protection?

Not as a default, and we would rather say so than hint. Once an account has a trading history we are open to a conversation about a territory or a category.

What happens if something arrives faulty?

The same as retail: defective, damaged, incorrect or missing items are covered. Report them with the order number and a photo, and we replace or credit them.

Do you do cats?

PURRZ™ is the cat brand from the same team, with its own range at purrz.com. Mention cats on the form and we set up PURRZ™ trade access as well.

What is the difference between this and the Ambassador Programme?

A trade account buys stock at trade pricing and sells it. An ambassador recommends the gear and earns 10% on sales through a personal code, without holding stock. Trainers, groomers and clinics sometimes do both: stock the fast movers and use a code for the rest.

ASK A VET

The app behind the tag, for your clients.

Every Smart ID Tag opens a free lost-pet profile in the ASK A VET™ app, and the app is where owners keep the weight, the vaccinations and the medications, and talk to a certified vet when something is not right. A clinic or a shop that stocks the tag is putting a vet one tap from the collar.

Ask A Vet app vet chat screen
Ask A Vet app pet profile screen
Ask A Vet app health calendar screen
Ask A Vet app live tracker map screen
Ask A Vet app home screen