Snuffle and Lick range

Alfombra Lick & Snack con Comedero de Alimentación Lenta

A 60 x 30 cm silicone mat with a slow-feeder bowl at one end and three lick and forage zones beside it, on suction cups so it stays where you put it. One mat for dinner, for paste, and for keeping a dog busy.

5.0 out of 5.0, 20 reviews
Arcoíris Alfombra Lick & Snack con Comedero de Alimentación Lenta Medium · 60 x 30 cm

$184.00 AUD
Size Medium Read the guide

Medium: all dogs, and cats. One size, 60 x 30 cm. Big enough for a Labrador to eat a full meal from. Pick the colour below.

Color Arcoíris

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Dr Duncan Houston

Vet designed

Designed by emergency vet Dr Duncan Houston. Tested at home on Bridie and Kiko.

Explainer

Dr Duncan explains the Licky Bowl Mat

Back to sizes and colours
Filmed by Dr Duncan Houston, emergency veterinarian and founder of WOOPF™. No script department, no actors, the product in his hands.
Read the script
  1. 0:05 Good day. I'm Dr. Duncan Houston, and this is my fake living room.
  2. 0:12 Lickens snack mat: This is a slow feeder mat, which also comes with a slow feeder bowl attached to it. It's 100% silicone. This is my own design. You don't get many mats that are this big for slow feeders.
  3. 0:25 This comes in, obviously, we got three colors: We've got gray, we've got rainbow (which is fabulous), and we have purple. Purple's my favorite color. Gray is just gray because it's a standard color.
  4. 0:34 Why would you use one of these? The reasons behind using this is: If your dog eats really, really fast, there is a hormone that goes from the stomach to the brain called leptin. That is the hormone that makes you feel full.
  5. 0:45 If you eat really, really fast, that hormone obviously takes time to go from the stomach to the brain and then tell your body that you are full or satiated. If you gulp it down, you're going to be able to beat the hormone. Pretty much, it's a race.
  6. 0:58 So, if your dog's snacking down as much food as possible, he is going to be able to fill up his stomach or the stretch receptors in the stomach before the hormone hits his brain and tells him that he's full. So, he's going to get more food in. Moral of the story is that you want them to eat slower, and then they won't get as fat. That's pretty much the whole point of this, is to try and slow down feeding so they don't get as fat.
  7. 1:18 The other reason is that big dogs, if they eat too fast, it is a potential risk of a disease called GDV (or gastric dilation-volvulus), which is where the stomach twists around and they can potentially die. These happen mainly with bigger, deep-chested breeds, so like Dobermans or German Shepherds.
  8. 1:36 Why would you use one of these and how would it help with that? If they eat too fast, potentially the food can go straight into the stomach, cause it to be heavy in one spot, and then kind of swing around and twist around on itself. Whereas if they eat it slower, then it can take its time. The food can start to go into the intestines, and then you have a bit more of an even, balanced amount of food in the stomach.
  9. 1:55 It's just a theory that it can help; we still don't know exactly why it does occur. There's lots of reasons for a twisted stomach, but this is just a potential reason that this mat can help. Another way is you can also raise this mat up for larger dogs. If you do have like a mini coffee table or something, your dog can eat off that, and it can help prevent it as well.
  10. 2:15 So let's go through the mat and the main points of it: It's made of 100% food-grade silicone, human-grade silicone.
  11. 2:21 You have the paste section here. You have different designs for this because you'll have different types of paste. Some pastes are going to be gritty and have like chunks of food maybe in it, depending on what you feed. You can put yogurt in here because it doesn't have chunks or anything like that.
  12. 2:35 Then you've got this area with these kind of like high bones, tall bones. This is more if you want to put larger pieces of treats or larger pieces of food in here. They can still see the food, but it obviously is a little bit harder for them to get to because they got to push around these shapes.
  13. 2:49 Then the next bit, and the main bit, are the petals. The petals, they have to sniff and push the petals either side to be able to get their nose and tongue under there to be able to get all that food that does go into that part.
  14. 3:00 The reason why that bit is so big is because that's where the majority of your food's going to go. So your kibble or wet food or dry food, you can put whatever in this anywhere, but that's where the majority of a meal is going to go.
  15. 3:09 The other part is the bowl, which has my amazing logo. This is a slow feeder bowl or you can use it for water. You can just keep their water in there if you want to. Otherwise, you can use wet food and mush it around the logo, and it does make it harder for them to get their food out of there as fast.
  16. 3:25 The other thing is all of these mats come with multiple suction cups on the back end. The best part of this mat is that you can just chuck it on the ground in the kitchen, and then once they're done, you just pull it off and chuck it in the washing machine. And then once it's done in the washing machine, you can just put it back on the floor.
  17. 3:39 Again, this has been made by me, my design. I really like this mat. The reason why I made it so big is because you can do all different breeds and all different types of food in there. Most of the mats that are on the market at the moment are kind of like one portion of this rather than putting a whole group of stuff together.
  18. 3:57 So you can have a whole mix of stuff plus your water bowl or another food bowl, everything in one. And suction cups to hold it down so your animal can't push it around or knock it over and spill, or food goes everywhere, water goes everywhere, which happens with some snuffle mats as well, where they can move it around, and then they kind of pick it up, throw it around, and shake it everywhere.
  19. 4:16 So, quite big. Anyway, I like it. I designed it. It's cool.

In this video

How it works

Why one mat replaces the bowl, the lick mat and the puzzle feeder

Illustrated golden retriever eating kibble from the bowl of a purple WOOPF™ Licky Bowl Mat while a kneeling man drops more kibble onto the cube field beside it

The bowl is for dinner, the mat is for everything else

The raised bowl at one end holds a meal of kibble or wet food, and the dog eats it around the ridges instead of inhaling it, which turns a 40-second dinner into several minutes.

  • Gulping brings food back upA dog that gulps swallows air and brings food back up; slowing it down is the one thing every vet agrees on for fast eaters.
  • Turn dinner into a searchIf dinner is still too quick, spread half of it across the cube field beside the bowl and it becomes a search.
  • Three zones for the dayThe three zones do the rest of the day: paste before a nail trim, yoghurt while visitors arrive, a frozen smear on a hot afternoon.
Illustrated man spooning paste onto the grid of a purple WOOPF™ Licky Bowl Mat with kibble in its cube field, while a golden retriever licks a smear from the zone beside it

Three textures, because paste, wet food and kibble behave differently

The fine grid is for paste: peanut butter (xylitol-free), yoghurt or mashed pumpkin spread thin, so the dog licks for a long time and eats very little.

  • Cube field traps the foodThe cube field traps wet food and kibble between the blocks so it has to be tongued out one piece at a time.
  • Honeycomb and bristles for the smearThe honeycomb and the bristle patch hold the last thin smear that a flat mat gives up in seconds.
  • Frozen flat, 20 to 30 minutesLoad all four, freeze it flat, and most dogs are busy for 20 to 30 minutes.
  • Works on a nervous dogLicking settles a dog: it is the same reason a lick mat works on a nervous dog when a squeaky toy does nothing.
Illustrated golden retriever licking a purple WOOPF™ Licky Bowl Mat lying flat on a timber floor while a man sits cross-legged beside it

Suction cups, because a slow feeder that slides is a fast feeder

Most lick mats end up under the fridge, and a slow-feeder bowl that a big dog can shove across the floor stops being slow. This one has suction cups across the whole base.

  • Holds on tiles, timber or stonePress it onto tiles, timber or stone and a dog leaning in with its full weight cannot skate it, flip it or fold it.
  • On carpet, it stays by weightOn carpet the cups have nothing to grip, but at over a kilo the mat stays put by weight.
  • Not for hanging on a wallIt is not made to hang on a wall: for the bath-time trick you want a small mat, and this one is the size of a dinner tray.

Size guide

Licky Bowl Mat size guide

  • Selected
    60 x 30 cm

    Medium

    $184.00 AUD

    All dogs, and cats60 x 30 cm · About 1.1 kg

    • Chihuahua to Great Dane

Three sizing rules

  • One size: 60 x 30 cm, about 1.1 kg, with the bowl at one end. Big enough for a Labrador or a Shepherd to eat a full meal from; a Chihuahua uses one corner and ignores the rest.

  • Any dog, any age, and cats too. Puppies, seniors and dogs on crate rest get the most out of it: full brain, no impact. It needs a smooth floor for the suction to work; on carpet it stays put by weight alone.

  • Not a chew toy. A dog that chews silicone rather than licking it should have the mat taken up once the food is gone and be given a Chewster for the chewing.

Illustrated man kneeling beside a golden retriever and holding up a grey WOOPF™ Licky Bowl Mat, with a purple and a rainbow tie-dye mat on the floor in front of them

Specifications

Material
Food-grade silicone, BPA-free. Silicone, not rubber
Size
60 x 30 cm
Weight
About 1.1 kg
Zones
Slow-feeder bowl; cube field; fine grid; honeycomb and bristle patch
Base
Suction cups across the underside. Works on tile, timber, stone and vinyl; not on carpet
Care
Dishwasher safe, or warm soapy water and a soft brush into the grid. Freezer safe, flat
Colours
Rainbow (tie-dye, every mat different), Grey, Purple
In the box
1 x Licky Bowl Mat
Designed by
Dr Duncan Houston, emergency veterinarian, WOOPF™

How to

How to use a slow-feeder lick mat

  • Illustrated man crouching beside an empty purple WOOPF™ Licky Bowl Mat laid on a tiled floor while a golden retriever sits and watches

    Put it down, press it down

    Smooth, clean floor. Press the mat down from the bowl end so the suction cups seat; wet the cups if the floor is dusty. It should not move when you push it with a foot.

  • Illustrated man pouring kibble from a scoop into the bowl of a purple WOOPF™ Licky Bowl Mat as a golden retriever leans in over the cube field

    Dinner in the bowl

    Pour the meal into the bowl. A fast eater now takes minutes. Still too quick? Spread half the kibble across the cube field as well and dinner becomes a search.

  • Illustrated man spreading paste across a purple WOOPF™ Licky Bowl Mat with a spoon while a golden retriever lies down and licks it

    Paste on the zones

    A thin smear of xylitol-free peanut butter, yoghurt or wet food across the grid, the honeycomb and the bristles. Thin is the point: the dog licks longer and eats less.

  • Illustrated man clipping a golden retriever's nails while the dog lies licking pale chunks of food from a loaded purple WOOPF™ Licky Bowl Mat

    Freeze it for a longer session

    Loaded and frozen flat, it keeps most dogs busy for 20 to 30 minutes. Use it for nail trims, visitors, bath time or a storm.

  • Illustrated man scrubbing a purple WOOPF™ Licky Bowl Mat with a brush in a basin of soapy water while a golden retriever sits beside a folded towel

    Wash after every use

    Top rack of the dishwasher, or warm soapy water and a soft brush into the grid. Dry the base before it goes back down; wet cups do not grip.

Vet noteDr Duncan Houston, BVSc

A lick mat is for licking. If your dog starts chewing the silicone, take it up once the food is gone and give them a Chewster for the chewing; swallowed silicone is a vet visit. Slowing a fast eater helps, but it is not a treatment for bloat: a deep-chested dog that retches without producing anything, or whose belly swells, is an emergency, not a feeding question. Never use peanut butter that contains xylitol (sometimes labelled birch sugar): it is toxic to dogs. Whatever goes on the mat counts toward the day's food.

Dr Duncan Houston with Bridie and Kiko
Dr Duncan Houston, BVSc Veterinarian and founder of WOOPF™

Why I designed it

A lick mat calms a dog down. A slow feeder slows one down. I wanted both on the floor at once, and not sliding under the fridge.

Licking is how a dog settles itself, which is why a smear of yoghurt on a mat gets a nervous dog through a nail trim, a storm or the first night in a new house. Fast eating is a different problem with the same fix: make the dog work for the food.

  • A lick mat in a drawerEvery house I know that owns both has a lick mat in a drawer and a slow-feeder bowl skating across the kitchen floor. So I put them in one piece of silicone and stuck it down.
  • Stuck downThe bowl at one end takes the meal, the three zones beside it take paste, wet food and hidden kibble, and the suction cups mean a 35 kg Labrador leaning into it does not move it.
  • A big dog needs a big matIt is 60 by 30 centimetres and weighs more than a kilo because a big dog needs a big mat and a thin one folds.
  • It goes in the dishwasherIt goes in the dishwasher. Bridie and Kiko tested every version.

Compare the range

Licky Bowl Mat vs the rest of the Snuffle and Lick range

See the whole range
Licky Bowl Mat vs the rest of the Snuffle and Lick range
This product Alfombra Lick & Snack con Comedero de Alimentación Lenta Alfombra Olfativa Pelota Olfativa con Crujidos Pelota Olfativa
Best forSlow feeding at every meal, licking to calm downWhole meals as nose work, puppies and seniorsDogs that lose interest in plain snuffle toys, fast eatersA first snuffle toy, matching a colour
After the food is goneSmear it again, or freeze itThe velcro toy comes off and squeaksCrackle layer keeps them diggingGame over
SizesOne size, 60 x 30 cmOne size per design, 45 to 50 cmMedium 15 cm, Large 20 cmMedium, Large
ColoursRainbow, Grey, Purple4 designs: Avocado, Strawberry, Corgi Butt, Bumble BeeRainbow8 colours
Stays putSuction cupsRubberised non-slip baseRolls, which is part of the gameRolls
CleaningDishwasher safe siliconeMachine wash, air dryMachine wash, dryer safeMachine wash
Price$184.00 AUD $72.00 AUD From $42.00 AUD From $39.00 AUD
Reviews Rated 5.0 out of 5.0 from 20 reviews Rated 5.0 out of 5.0 from 20 reviews Rated 4.7 out of 5.0 from 30 reviews Rated 4.95 out of 5.0 from 20 reviews
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Reviews

Licky Bowl Mat reviews

Rated 5.0 out of 5 from 20 reviews.

Rated 5.0 out of 5.

Based on 20 Judge.me reviews

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    • This is a really great slow feeder. Normally our puppy would scoff down her food but this mat allows her to eat more slowly and it means she has to work hard to find the food. It also sticks to our floor which is great so she can push into the mat foraging for the food without it moving around the floor and folding over. Loving this one as well as the other favourite the snuffle ball.

      Maggie May 2026
    • This is a perfect way to keep my puppy happy and playful with treats. Love the suction cups that keep this in place, too.

      Bonnie Wienke June 2026
    • Great size and beautiful colours. Suction is great. Can’t wait for the puppy to use it in a couple of weeks.

      Sara Ellery February 2026

    Part of the Ask A Vet ecosystem

    Bored, anxious or eats too fast? Ask a vet.

    WOOPF™ is the dog product arm of Ask A Vet, Dr Duncan Houston's animal health platform. Log your dog's weight, set reminders, and chat with a certified vet when something is not right.

    Ask A Vet app vet chat screen
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    Ask A Vet app live tracker map screen
    Ask A Vet app home screen

    FAQ

    Licky Bowl Mat questions, answered by a vet

    Shipping and returns

    Free shipping
    On orders over US$30. Calculated at checkout below that.
    Dispatch
    Next business day, with tracking sent when it ships.
    Delivery
    Typically 5 to 8 business days after dispatch. International orders may attract duties.
    Returns
    Faulty, damaged, incorrect or missing: tell us as soon as you notice and we replace, repair or refund, and cover the return postage. Change of mind or sizing: considered within 14 days on unused items in their original packaging. Email hello@woopf.com to begin.
    Will it actually slow my dog down?

    Yes, at every meal, which is the point of building the bowl in. Kibble or wet food goes in the raised bowl and the dog eats around the ridges instead of inhaling; if that is still too fast, spread half the meal across the cube field and it becomes a search that takes minutes. A dog that gulps swallows air and brings food back up, and gulping is one of the things vets associate with bloat in deep-chested breeds. Slowing it down is worth doing. It is not a treatment for bloat, and nothing you can buy is: a deep-chested dog that retches without bringing anything up, or whose belly swells, needs an emergency vet immediately.

    What goes where on the mat?

    Bowl: the meal, dry or wet. Fine grid: paste, spread thin, so peanut butter (xylitol-free), yoghurt or mashed pumpkin takes minutes to lick clean. Cube field: wet food or kibble, which gets trapped between the blocks. Honeycomb and bristles: the last thin smear that a flat mat gives up in seconds. Load the lot and freeze it flat for a 20 to 30 minute session. Whatever goes on the mat counts toward the day's food.

    Will the suction cups hold?

    On a smooth, clean floor, yes: tile, timber, stone and vinyl. Press the mat down from the bowl end and wet the cups if the floor is dusty. A big dog leaning in with its full weight will not skate it, flip it or fold it, which is what the reviews keep mentioning. On carpet the cups have nothing to grip, but at about 1.1 kg the mat stays put by weight. It is not made to stick to a wall: it is the size and weight of a dinner tray, and a wall-mounted lick mat is a different, smaller product.

    Is it big enough for a large dog, and too big for a small one?

    It is 60 x 30 cm, so a Labrador, a Shepherd or a Great Dane eats a full meal from the bowl and works the zones without crowding. A small dog or a cat simply uses one corner: the mat does not care how much of it is used, and the suction holds either way.

    How do I clean it, and is it dishwasher safe?

    Dishwasher safe, top rack, after every use with paste or wet food. By hand: warm soapy water and a soft brush into the grid and around the cubes, then dry the base before it goes back on the floor, because wet cups do not grip. Silicone does not hold smells or stains the way plastic does, which is why the Rainbow stays Rainbow.

    Is it safe if my dog chews?

    It is a lick mat, not a chew toy. Most dogs lick it clean and walk away; a dog that starts chewing the cubes or the rim should have it taken up once the food is gone, and swallowed silicone is a vet visit. If your dog needs to chew after eating, give them a Chewster Blocky Bone and keep the mat for the licking.

    What if it arrives damaged or I want a different colour?

    Email hello@woopf.com as soon as you notice, with a photo and your order number. Faulty, damaged or incorrect items are fully covered and we pay the return shipping when the error is ours. Changed your mind on the colour and it is unused in its packaging? Email within 14 days and we will look at a swap.

    Alfombra Lick & Snack con Comedero de Alimentación Lenta Medium / Arcoíris
    $184.00 AUD