SNIFF UND SNUFFLE PAKET
Got a pet who inhales their food in 12 seconds flat
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Hide dinner in the fleece folds, then pull the face off the velcro: it squeaks. Food time becomes play time, and the brain does the work.
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Vet designed
Designed by emergency vet Dr Duncan Houston. Tested at home on Bridie and Kiko.
Explainer
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How it works

Scatter a portion of kibble across the mat and rub it in, and the dog has to find every piece by nose, one fold at a time.

Every design has a soft toy hiding in plain sight.

A snuffle mat that slides across the tiles teaches the dog to chase it instead of search it.
Size guide
All dogs, and cats45 to 50 cm across, 7 to 8 cm deep · 320 to 550 g by design

One size per design: Avocado 45 x 35 cm, Strawberry 50 x 38 cm, Corgi Butt 45 x 38 cm, Bumble Bee 45 x 45 cm. Big enough for a Labrador to work a full meal, small enough to roll up for travel.
Any dog, any age, and cats and rabbits too. Puppies, seniors and dogs on crate rest get the most out of it: full brain, no impact. Sprinkle food on top for a beginner, bury it for a dog that knows the game.
Not for fabric shredders. It is fleece, and the removable toys have squeakers inside. A dog that tears soft toys apart or eats squeakers needs a rubber treat toy such as the Chewster Blocky Bone, not a snuffle mat.

How to

First session, sprinkle a few smelly treats on top of the folds and let your dog watch you do it. The point is a quick win, not a puzzle.

Once your dog gets the game, scatter the kibble and rub it down into the folds. Feed dinner this way if you like; most dogs are busy for 15 to 20 minutes.

When the folds are empty, pull the squeaky toy off the velcro for a game of fetch or a carry-around, and pick the mat up. Press the toy back on before the next meal.

It is fleece, and the toys have squeakers inside. Watch the session, and take the toy away if sniffing turns into shredding.

Toys off, crumbs out, cold gentle cycle, air dry. A mat that smells of old kibble is a mat that gets chewed.
Vet noteDr Duncan Houston, BVSc
This is a foraging toy, not a chew toy. The mat is fleece and the removable toys are soft toys with a squeaker inside, and a swallowed squeaker is a foreign body I take out surgically. Supervise every session, take the toys away from a dog that de-stuffs soft toys, and retire any piece once the fabric tears or a squeaker shows through. Whatever goes on the mat comes out of the day's food allowance. In a multi-dog home, one dog at a time in a separate room: a food puzzle is exactly the kind of thing dogs guard from each other.

Why I designed it
The dogs I see at 2 am for a bolted dinner that came straight back up, or a shredded couch after a day alone, mostly have the same thing missing: nothing to do with their nose.
Compare the range
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| Best for | Whole meals as nose work, puppies and seniors, dogs that push a ball around | Dogs that lose interest in plain snuffle toys, fast eaters | A first snuffle toy, matching a colour | Slow feeding at every meal, licking to calm down |
| After the food is gone | The velcro toy comes off and squeaks | Crackle layer keeps them digging | Game over | Game over |
| Sizes | One size per design, 45 to 50 cm | Medium 15 cm, Large 20 cm | Medium, Large | One size |
| Colours | 4 designs: Avocado, Strawberry, Corgi Butt, Bumble Bee | Rainbow | 8 colours | Rainbow, Grey, Purple |
| Stays put | Rubberised non-slip base | Rolls, which is part of the game | Rolls | Suction cups |
| Cleaning | Machine wash, air dry | Machine wash, dryer safe | Machine wash | Food-grade silicone, rinses clean |
| Price | $73.00 AUD | From $42.00 AUD | From $39.00 AUD | $185.00 AUD |
| Reviews | Rated 5.0 out of 5.0 from 20 reviews | Rated 4.7 out of 5.0 from 30 reviews | Rated 4.95 out of 5.0 from 20 reviews | Rated 5.0 out of 5.0 from 20 reviews |
| You're viewing this | Check this product | Check this product | Check this product |
Goes with it
Got a pet who inhales their food in 12 seconds flat
Best Seller
Hide treats & keep dogs engaged through sniff, search & crackle sounds
Stops fast eating. Daily meals, slows eating & keeps them calm
Best Seller
For power chewers. Roll, chase & earn treats through chew play
Reviews
Rated 5.0 out of 5 from 20 reviews.
Rated 5.0 out of 5.
Based on 20 Judge.me reviews
This is a wonderful mat to hide her dog food and slow her eating down. Keeps her mentally stimulated too.
Fancy loves his snuffle pat. It’s great to keep him busy
Now my dog spends many time on it to find treats. And the Corgi Butt is super cute!
Part of the Ask A Vet ecosystem
WOOPF™ is the dog product arm of Ask A Vet, Dr Duncan Houston's animal health platform. Log your dog's weight, food, vomiting and behaviour, set feeding and worming reminders, and chat with a certified vet when something is not right.




FAQ
Every design has a soft toy attached with velcro: the avocado pit, the strawberry and bee faces, and the Corgi's heart tail and two paws. Each has a squeaker inside. Pull it off when the folds are empty and the dog has a squeaky toy to carry or fetch; press it back on before the next meal. It also comes off for washing. It is a soft toy, so a dog that de-stuffs toys or eats squeakers gets supervised play only.
Yes, and that is the everyday use. Scatter the meal across the mat and rub it into the folds instead of using a bowl. A 30-second gulp becomes 15 to 20 minutes of searching, with less air swallowed and less coming back up. Rub the kibble in deeper as your dog gets better at it.
Sniffing is the fastest way I know to bring a dog's arousal down, which is why the mat works before you leave the house, during storms and fireworks, and after an over-excited walk. It is a tool, not a treatment: a dog with true separation anxiety needs a plan from a vet or a behaviourist, and the mat becomes one part of it.
They work the same way; they differ in size and in the toy. Avocado (45 x 35 cm) and Strawberry (50 x 38 cm) have one squeaky face. Bumble Bee (45 x 45 cm) is the biggest surface and the heaviest, with one squeaky face. Corgi Butt (45 x 38 cm) has three removable pieces, the heart tail and two paws, so it suits a dog that likes carrying things. For a big dog eating a full meal, Bumble Bee or Strawberry; for travel, Avocado.
Yes. Cats usually prefer a few pieces sitting on top rather than buried, and rabbits and guinea pigs forage well on the flat folds. Supervise, and take the toy off for cats and small pets; it is sized for a dog. For a cat-specific enrichment range, see PURRZ™.
Pull the toys off, shake out the crumbs, machine wash the mat cold on a gentle cycle and air dry it flat. Wash the toys by hand or in a laundry bag. Weekly if it is used daily, and always after anything wet gets near it.
No. It is fleece with squeakers in the toys. Watch the session, take the toys away when the food is gone if your dog is a shredder, and give a fabric destroyer a rubber toy such as the Chewster Blocky Bone instead.
Damaged on arrival or faulty: email hello@woopf.com with a photo and your order number as soon as you notice, and it is covered. Shredded by an enthusiastic dog: that is the wrong toy for that dog, and the Chewster Blocky Bone is the right one.