100% veterinarian owned · Founded by Dr Duncan Houston, BVSc

Vet-designed dog toys, harnesses and beds for real dog behaviour.

Shop by behaviour, life stage or everyday health need—from power chewing, boredom and pulling to arthritis, reduced mobility and senior comfort. Compare clear product features, sizing, limits and complementary routines before you buy.

Shop by my dog's need Shop bundles & save

Clear sizing and product guidance • Reviews linked to individual products • Tracked delivery

Dr Duncan Houston hugging his two Golden Retrievers, Bridie and Kiko, in a sunlit field

Why WOOPF

SEEN ON SOCIAL • SHOP THE CLIP

Watch it work. Then add it to the cart.

Real dogs, real homes—filmed by owners and by Dr Duncan himself. Tap any clip for sound, or add straight from the video without losing your place.

  • A dog working treats out of the WOOPF Chewster Snacky Hive enrichment feeder at home.

    Slows the fast eaters

    One toy. A whole afternoon of problem-solving.

    View the Snacky Hive

  • A dog foraging for treats in the WOOPF fleece Snuffle Ball, a slow-feeding enrichment toy.

    For busy brains

    Sniff, forage, settle. In that order.

    View the Snuffle Ball

  • A dog chewing and bouncing the WOOPF Chewster Donut, a food-safe rubber chew toy with a treat hole.

    Three strength levels

    Built for dogs who make short work of ordinary toys.

    View the Donut

  • A dog working treats out of the WOOPF Blocky-Bone enrichment feeder.

    Best seller

    The one Dr Duncan hands new owners first.

    View the Blocky-Bone

  • The WOOPF Explorer no-pull harness being fitted and used on a walk, showing front and back attachment points.

    Front & back D-rings

    Fit it once. Walk without the wrestle.

    View the Explorer Harness

  • A dog foraging in the WOOPF avocado snuffle mat, a machine-washable slow-feeding enrichment mat.

    Machine washable

    Turn part of dinner into ten minutes of sniffing.

    View the Snuffle Mat

  • The WOOPF SNUZ orthopaedic memory foam dog bed, showing the supportive base and removable washable cover.

    Washable cover

    A proper bed for the dog who is slowing down.

    View the SNÜZ bed

  • A dog licking wet food from the WOOPF food-grade silicone Licky Bowl Mat slow feeder.

    Suction base

    Licking is how a lot of dogs settle themselves.

    View the Licky Bowl Mat

  • Emergency veterinarian and WOOPF founder Dr Duncan Houston shares a practical everyday dog care tip.

    Vet tip

    Straight from the consult room.

    Follow for more vet tips

  • WOOPF founder Dr Duncan Houston, BVSc, explains a practical dog enrichment and behaviour tip.

    Vet tip

    Why enrichment beats another squeaky toy.

    Follow for more vet tips

  • WOOPF founder Dr Duncan Houston, BVSc, on spotting everyday comfort and mobility changes in dogs.

    Vet tip

    What to watch for as they get older.

    Follow for more vet tips

Tap a clip for sound • Every clip opens the full product page, with sizes, materials and care instructions

PLAY • ENGAGE • MOVE • REST • CARE • SAFETY

Shop by behaviour and daily routine.

Start with what your dog does—not a vague product category. Compare features and intended use without promised cures or one-size-fits-all claims.

START HERE

Best-selling dog toys.

Four customer favourites across chewing, sniffing and fetch. Price, options and availability come straight from the live catalogue.

Shop all best sellers
  • Chewster

    Chewster 甜甜圈玩具

    Food-safe rubber in three strength levels, with a treat hole that holds attention.

    Rated 4.8 out of 5.0 from 21 reviews
    $42Choose
  • Chewster

    MeteorBite 球

    An unpredictable bounce for dogs who want the chase as much as the chew.

    Rated 5.0 out of 5.0 from 19 reviews
    $39Choose

Price, availability and options are shown from the live product catalogue.

REAL DOGS • REAL HOMES

Tried by dogs. Reviewed by their humans.

See what dog owners say after using WOOPF™ gear in everyday life.

4.9 average 748 product reviews

  • I honestly didn’t think this would last very long with that staffy jaw but Dingo hasn’t destroyed this and I’m super impressed.

    Kylie M.Chewster Blocky Bone customer

  • This is a wonderful mat to hide her dog food and slow her eating down. Keeps her mentally stimulated too.

    Bonnie W. Snuffle Mat customer

  • High quality and suctions strong to our tile… I use it with our older Shepherds to slow down their eating.

    AshleyLicky Bowl Mat customer

BEFORE YOU BUY

Get the size right the first time.

Sizing is the single biggest reason dog gear goes back in the box. Two minutes with these tools saves a return—and a disappointed dog.

  • Sizing tool

    Size configurator

    Enter neck, chest and girth measurements and see which harness, collar and bed sizes actually fit your dog.

    • Neck, chest and girth in one go
    • Harness, collar and bed sizes side by side
    • Works for puppies still growing
    Find my dog's size

  • Health check

    Dog body condition calculator

    Check body condition before choosing a bed size or a meal-pacing routine. A guide for product choice, not a diagnosis.

    • A quick visual and hands-on score
    • Guides bed size and meal-pacing choices
    • A guide for product choice, not a diagnosis
    Check body condition

  • Ask the team

    Still between two sizes?

    Send the breed, weight and measurements and the WOOPF™ team will tell you which one to order before you spend.

    • Send breed, weight and measurements
    • A real answer before you spend
    • Reply from the WOOPF™ team
    Ask before you order

FROM PUPPYHOOD TO THE SENIOR YEARS

Choose for the dog they are today.

From puppyhood to the senior years, compare products by age, size, body, behaviour, access and routine. WOOPF™ can support everyday life around needs such as arthritis, hip dysplasia, reduced mobility, recovery, anxiety, meal pacing and sensory change—but products do not diagnose or treat illness.

Veterinary guidance

Another illness or complex need?

Health suitability depends on the diagnosis, symptoms and care plan. Ask a veterinarian before choosing a supportive product.

Ask a vet at ASK A VET™

Products around the dog. Veterinary care around the illness. WOOPF™ products are everyday pet products, not medical devices or treatments.

Ask the WOOPF™ team for product help
ASK A VET app pet profile screen
ASK A VET app chat screen
ASK A VET app home screen showing pets, tracker and tools

BUNDLE AND SAVE

Buy the kit, not the random extras.

Practical pairings for routines owners usually build one piece at a time, with the saving shown clearly before you choose.

Shop all bundles
  • PLAY KIT

    追逐嗅闻套装

    Chase, chew and sniff in one box for dogs who need a job.

    What's in the box

    • MeteorBite Ball
    • Snuffle Ball With Crackles

    Pick any colour or style for each item at checkout.

    From$62.00Regular price $77.00AUD You save $15.00

    View bundle
  • ENRICHMENT KIT

    嗅闻与嗅探套装

    A paired sniff-and-search setup for supervised enrichment.

    What's in the box

    • Snuffle Ball
    • Snuffle Mat

    Pick any colour or style for each item at checkout.

    From$78.00Regular price $97.00AUD You save $19.00

    View bundle
  • ID + SNIFF KIT

    标签嗅闻套装

    Editable Smart ID paired with a foraging toy — everyday safety and downtime in one.

    What's in the box

    • Smart ID Tag
    • Snuffle Ball

    Pick any colour or style for each item at checkout.

    From$59.00Regular price $74.00AUD You save $15.00

    View bundle

THE COMPLETE WOOPF™ RANGE

Dog toys, enrichment, harnesses, beds and tracking gear.

Four collections, chosen around the individual dog. Each one explains intended use, measurements and product options so you can compare before buying.

Vet-owned, founder-led. From puppyhood to the senior years, compare enrichment for busy minds, adjustable walking gear, supportive and lower-entry beds for joint or mobility changes, and clearly explained ID and GPS options.

Shop all WOOPF™ dog products

SMART SAFETY • CONNECTED THROUGH ASK A VET™

Help them home.
Know how they’re doing.

A finder can scan or tap your dog’s WOOPF™ Smart ID Tag to see their profile and the contact details you choose to share.

Add the GPS & Health Tracker for live location, virtual-fence alerts, and activity and sleep insights in the ASK A VET™ app.

  • Manage compatible tags, trackers, selected pet records and available vet-support tools in one app.
  • Keep your lost-pet profile up to date as your contact details change.
Shop Smart ID & GPS Explore ASK A VET™

Know before you buy: Smart ID does not provide live GPS. GPS and health features require a charged compatible tracker, supported mobile coverage and a separate paid ASK A VET™ tracker plan. Activity and sleep insights are not a diagnosis. Tags and trackers do not replace a registered microchip.

Review current plans and coverage (opens in a new tab).
ASK A VET app pet profile screen
ASK A VET app home screen with tracker tile
ASK A VET app live tracker map showing the dog inside the home safe zone
  • 身份标签

    Scan or tap

    身份标签

    An editable lost-pet profile a finder can open with a phone. It does not provide live location.

    From $25.00 AUD

    Choose your Smart ID Tag
  • 高级GPS、健康与训练追踪器

    GPS + Health

    高级GPS、健康与训练追踪器

    Live location, virtual-fence alerts, activity and sleep insights when the tracker, coverage and plan are active.

    A separate paid tracker plan is required for live GPS and health features.

    $147.00 AUD

    Compare tracker options

DOG PRODUCT BUYING GUIDE

How to choose dog gear around real behaviour.

Use these short guides to compare intended use, size, fit, construction and care. For health, pain, mobility or behaviour concerns, speak with your own veterinarian.

CHEWING

Choosing dog toys for determined chewers

Match the toy's size, shape and style to how your dog actually chews. Robust construction can extend useful play, but no dog toy is indestructible.

Before you buy, check

  • Choose a size your dog cannot swallow.
  • Supervise first use and vigorous chewing.
  • Inspect regularly and replace damaged toys.
Shop durable dog toysSee the Blocky-Bone

DOG ADVICE

Dog advice from veterinarian Dr Duncan Houston.

Practical guides for enrichment, harness fit, walking and everyday care. Health concerns still belong with your own veterinarian.

Read all dog advice
Man with two golden retrievers in a park setting
Dr Duncan Houston, BVScVeterinarian and founder of WOOPF™

MEET DR DUNCAN HOUSTON, BVSc

A veterinarian behind every WOOPF™ decision.

Before I became a veterinarian, I was already working in pet food while studying veterinary science. Since then, I've built my clinical career across general practice and emergency care, seeing how dogs really move, chew, rest and live with their families. WOOPF™ brings that experience to product choice: I want owners to understand what a product is for, whether it suits their dog and how to use it responsibly before they spend.

BVSc
University of Sydney, 2017
Veterinarian
Emergency and general-practice experience
Founder
ASK A VET™, WOOPF™ and PURRZ™
Our goal
Help owners understand what a product is for, whether it suits their dog and how to use it responsibly before they spend.

“Everything I've done has brought me back to the same purpose: looking after animals. Now I'm here to help you look after yours.”

About Dr Duncan

MORE FROM DR DUNCAN

One founder. Three connected animal-care brands.

WOOPF™ for dogs. PURRZ™ for cats. ASK A VET™ for pet health, identification and tracking.

WORK WITH WOOPF™

Creators and trade partners welcome.

Ambassador Hub

Film your dog using WOOPF™ gear, earn commission and get early access to new products.

Join the pack

Clinics, groomers & retailers

Open a trade account for wholesale pricing across the full vet-owned range.

Open a trade account

THE WOOPF™ DESIGN STANDARD

Purpose first. Colour second.

WOOPF™ makes the practical questions easier: What is this product for? Which dog might it suit? How should it fit or be used? What are its limits? Then you can decide with fewer guesses.

Know before checkout: intended use • size and fit • materials and care • limits and supervision • ongoing costs where relevant.

  • Fit before fashion.

    For harnesses and wearables, start with measurements, adjustment and how the product sits during movement.

  • Tough is not indestructible.

    Choose the right size and strength. Supervise chewing, inspect regularly and replace damaged toys.

  • Supportive is not treatment.

    Beds and enrichment can support everyday comfort and routine, but they do not diagnose or treat disease.

  • Know the ongoing costs.

    Check care instructions, replacement needs and any tracker subscription before ordering.

QUESTIONS, ANSWERED

Questions about WOOPF™ dog products, answered.

Clear answers about choosing, using and caring for WOOPF™ gear.

Still not sure?Send your dog’s breed, weight and measurements and the WOOPF™ team will tell you which size and which product to order.Ask before you order
What makes WOOPF™ dog products different?

WOOPF™ is a 100% vet-owned dog brand founded by Dr Duncan Houston, BVSc, who brings 20 years across pet food and pet products and 10 years in veterinary practice, including emergency care. The range starts with practical needs seen in real dog life.

Why do some WOOPF™ products cost more than pet-store alternatives?

WOOPF™ is not trying to be the cheapest item in the aisle. Each product is selected or designed around a specific need, with its construction, options and guidance explained so you can compare before ordering.

Are any dog toys indestructible?

No dog toy is indestructible. Choose a size and strength that suit your dog, supervise initial and vigorous play, and inspect the toy regularly. Remove it if it splits, sheds pieces, develops sharp edges or becomes small enough to swallow.

Which WOOPF™ toy should I choose for a power chewer?

Start with the Play & Enrichment collection and choose a size and strength suited to your dog. Supervise play, inspect toys often and replace anything damaged.

What is a dog enrichment toy?

A dog enrichment toy encourages activities such as sniffing, foraging, licking, chewing or problem-solving. Begin with an easy challenge, supervise use and include food used in your dog's normal daily allowance.

How do I use a dog snuffle mat safely?

Start with food scattered on top, then hide it more deeply as your dog understands the game. Supervise, put the mat away when the food is gone and follow its care instructions. A snuffle mat is a foraging tool, not a chew toy.

Will a no-pull harness stop my dog pulling?

A no-pull harness can assist with control and training, but it does not teach loose-leash walking by itself. Correct fit, gradual introduction and consistent reward-based training remain important.

How do I choose the right dog harness size?

Measure your dog and use the size guide on the product page before ordering. If your dog falls between sizes, contact the WOOPF™ team with their breed, weight and measurements.

What bed features should I compare for a dog with arthritis, hip dysplasia or reduced mobility?

Compare entry height, base stability, usable sleeping area, stated foam construction and cover care. Those features may affect access or everyday use, but a bed does not diagnose or treat arthritis, hip dysplasia or pain. Ask your veterinarian about individual needs.

Can WOOPF™ products treat arthritis, anxiety or other illnesses?

No. WOOPF™ products are everyday pet products rather than medical devices or treatments. They may support parts of a daily routine around rest, enrichment, walking, identification or meal pacing. Diagnosis and treatment need an individual veterinary care plan.

Are WOOPF™ products suitable for puppies, adult dogs and seniors?

The WOOPF™ range includes options across every life stage, but not every product is right for every dog. Compare size, intended use, materials and supervision guidance, then choose around your dog’s age, body, behaviour and health.

How do the WOOPF™ Smart ID Tag and GPS & Health Tracker work with the ASK A VET™ app?

A finder can scan or tap the Smart ID Tag to open the pet-profile details you choose to share. A powered GPS tracker can show location and selected activity or sleep information through the ASK A VET™ app when charged, activated and connected in a supported coverage area. Live GPS and health features require a separate paid plan. Both add safety layers and can be used together alongside a registered microchip.

Do WOOPF™ GPS trackers require a subscription?

Live GPS location and health features require a separate paid ASK A VET™ tracker plan. Smart ID tags can be scanned for identification without providing live GPS tracking. Review current tracker plans and coverage before ordering.

Where does WOOPF™ ship and how do returns work?

Delivery options and timing depend on your destination. Review the current shipping and returns pages before ordering, or contact the WOOPF™ team for help.

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